News & Updates

Business websites: no longer optional

By 2020, 70% of people worldwide will own smartphones. In Australia alone, the figure is already at 75% and it’s changing the way consumers behave. When hearing about a new or existing business from a friend, family or other source, the first response will usually be to look it up online. More often than not we also locate our restaurants, newsagents, supermarkets and shops from their listings online – listings that link directly to websites.If your Cairns business does not yet have an online presence, it needs one. In the 21st century, it’s no longer optional, but essential if you want to reach all of your target demographic. If that’s not convincing enough, here are three more advantages to having a website for your company.

1. Accessibility

Accessibility is an extremely important quality for a business in a society that is becoming less tolerant and less patient. These days, a consumer will likely give up his search completely if your business can’t be found within a very short period of time. Unfortunately, the lack of a website will most likely mean a lack of customers as they opt for easier options. Having a website easily fixes this and will ensure that any potentially missed customers have the potential to become loyal consumers.

2. Image

A website will do more than just promote what you’re selling, it’ll also promote your company’s entire image. For example, if you’re trying to portray your company as modern and stylish, a well-designed website can do this without even saying anything. Good website design for your Cairns business tells your consumers you’re professional and easy to contact, which is something you don’t want to pass up.

3. Sell your company, in your own time

Advertising, while having its place, is a very limited form of getting your business’s message across. It will generally be in one format with restricted word counts and/or a time limit. With a website, however, you can overcome these restrictions and portray what your business has to offer the way you want, without restrictions.

We hope you can see the benefits in creating a website for your business. With a salesman that never sleeps, goes on holidays, or asks for a raise; why wouldn’t you get a website for your business?